"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency." - Bill Gates, co-founder and former CEO of Microsoft Marketing automation platforms have provided game-changing technological solutions for businesses of all sizes. They help to maximize potential profits by scheduling and delivering promotional content and e-mails, targeting the most suitable prospects, and leveraging sophisticated feedback mechanisms that transform prospects into customers.
Through this toolset, startups, SMBs, and monolithic corporations can all effectively utilize advertising budgets to stretch further and become more potent.
By selecting the right marketing platform, businesses not only become increasingly capable of attracting new customers, but also grow to be more proficient at deepening relationships with existing clients. |
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