4 principles for building a Super Bowl campaign without a TV ad

Looking to run a Super Bowl ad on TV? That could cost you a few million dollars. For the 2017 game, one second of Super Bowl air time cost advertisers $116,667.

Looking to run a Super Bowl ad on TV? That could cost you a few million dollars. For the 2017 game, one second of Super Bowl air time cost advertisers $116,667. That's a little more than pocket change for most brands. Just because your brand doesn't have a blockbuster budget for a Super Bowl TV campaign doesn't mean there's not a way to get in the game. Beats by Dre encountered this exact challenge when the Patriots won their way to the Super Bowl, and Tom Brady—Beats' brand ambassador and Patriots quarterback—was set to be in the spotlight.

You can also view this email as a webpage. Just Published Featured from Video 4 principles for building a Super Bowl campaign without a TV ad Looking to run a Super Bowl ad on TV? That could cost you a few million dollars. For the 2017 game, one second of Super Bowl air time cost advertisers $116,667. That's a little more than pocket change for most brands. Just because your brand doesn't have a blockbuster budget for a Super Bowl TV campaign doesn't mean there's not a way to get in the game. Beats by Dre encountered this exact challenge when the Patriots won their way to the Super Bowl, and Tom Brady—Beats' brand ambassador and Patriots quarterback—was set to be in the spotlight. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Video content alerts, brought to you by Think with Google. If you don't want to receive an email for Video content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2017 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -