Friday, November 10, 2017

The future of travel: New consumer behavior and the technology giving it flight

The future of travel: New consumer behavior and the technology giving it flight
With its early use of online booking, the travel industry stands as one of the first successful adopters of digital marketing. But as tech's effect on consumer behavior continues to evolve, so must the playbook by which companies operate. For travel companies, that means meeting customers' rising expectations for assistance at every point of the purchase journey.
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