Rudy, see our October insights from Think with Google Canada.

The latest Canadian data, insights, and inspiration from Think with Google

View our web version if this email isn't displaying well. October Newsletter The latest data, insights, and inspiration from Think with Google Canada.

Game of switchers: the telecom opportunity in Canada

DATA & MEASUREMENT Redefining your consumer: How 3 Canadian brands used intent to find their best customers   Today's mobile-first consumers expect to instantly and effortlessly find the information they need. Here, execs from Canadian businesses explain how data helped them meet rising consumer expectations.   Here's what they had to say

VIDEO Think with Canada's Agencies: A Q&A with OMD Canada CEO Cathy Collier   In part two of our Think with Canadian Agencies series, OMD Canada CEO Cathy Collier joined us to explain how her agency works with clients to plan and measure their media around consumers, not channels.   Watch the discussion

VIDEO What you need to know about the state of video ad viewability in 2017   The average viewability of YouTube ads globally increased to 95% in 2017, up from 93% in 2016. We analyzed the data to better understand the current state of video ad viewability around the world.   See the research

MOBILE AI and machine learning get us one step closer to relevance at scale   AI is reinventing existing products and powering new experiences. But what does it mean for marketing and advertising executives? It could get us closer to one of advertising's most-sought goals: relevance at scale.   Learn more

VIDEO #nabsday launched to support advertising industry in times of need   Peter Vaz is a VP, Director of Channel Marketing from McCann Canada. After 23 years in the business, Peter developed an incurable disease, but has the support of nabs (National Advertising Benevolent Society), a charity designed to support the health and well-being of media, marketing, and communications industry professionals in Canada. On nabs day, he shared his inspiring story and message.   Watch now

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