Thursday, October 26, 2017

Key insights from the Google Partner Leadership Summit 2017


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At the recent Partner Leadership Summit in Chicago, we discussed the latest insights, product innovations and key strategies for success that are shaping the future of advertising for publishers. 

Check out the Partner Leadership Summit content collection for all the product innovations and industry trends discussed on stage.

Learn more ›

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Building for beyond with the Insights Engine Project

"We're bringing Google's machine learning and cloud computing expertise to DoubleClick to help you make sense of all your data with a new, long term initiative we're calling the Insights Engine Project."

Jonathan Bellack
Director, Product Management

Read the article ›

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TV made smarter with DoubleClick

"We believe that the future of TV is one that's smarter — that brings together the TV content you love with the seamless experience of digital — on every screen or surface. And we put our stake in building for a better user experience, one that is connected, always on, and on-demand."

Rany Ng,
Director, Product Management

Learn more ›

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Improving protections for publishers

"Our commitment to having strong systems and policies in place will continue to make sure that our marketplace is a fair and safe place for publishers to thrive."

Scott Spencer
Director, Product Manager

Pooja Kapoor
Head of Global Strategy, Programmatic and User Trust

Read the article to learn more ›

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What's next for the mobile web?

"A fast mobile site is the quickest way to connect with your audience. 53% of mobile site visits are abandoned if it takes longer than 3 seconds to load. Publishers and advertisers who still think of the mobile web as an 'add-on' are ignoring a growing opportunity at their peril."

Josh Cohen
Group Product Manager

Read the article to learn more ›

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This year, Halloween will fall on Tuesday, October 31st and people are getting into the spirit by looking for scary activities. Check out this Google Trend to find out the most searched Halloween questions.

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Until next time,
Your friends at Google

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