Google has a lot of ranking factors. A lot.
In fact, many of them remain mysterious unknowns in the SEO recipe. These are withheld for competitive purposes. Google doesn't want its "secret sauce" copied. Though we may not know all the possible ranking factors for Google, we can pinpoint the most effective. These have more weight on the ranking factor scale. As this Periodic Table of SEO Success Factors from Search Engine Land shows, quality is big for any of them.
The most important ranking factors will make a huge difference for you. You'll see it in traffic and in conversions resulting from that traffic.
In particular, focus on quality for content, links and site architecture for big returns. Let's plumb each of these factors and explore how to use them. |
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