Alertbox: 'Get Started' Stops Users | Talking-Head Video | Jakob's Law of Internet UX

New Articles "Get Started" Stops Users A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company. (9 min. to read) The Talking-Head Video 2.0: Findings from Eyetracking Research Even a talking-head video can keep people engaged. Take advantage of residual fixations upon scene changes; vary the facial expression, subject position, and even camera angle to reawaken the user’s attention. (8 min. to read) New Video Jakob's Law of Internet User Experience Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns for which users are accustomed. (2 min. video) UX Conference New York City: September 9–15 Chicago: October 7–13 London: November 11–17 Las Vegas: December 2–8 Full event program describing all full-day UX training courses. Online Seminars Initiating a Design System: Addressing challenges of scaling user interface design and development (September 21) Building a 2.0: Making Big Changes Without Causing Big Wave (October 4) See list of all online seminars, including on-demand seminars. Copyright © 2017 Nielsen Norman Group, All rights reserved. You're receiving this newsletter because you subscribed at http://www.nngroup.com/articles/subscribe/ Our mailing address is: Nielsen Norman Group 48105 Warm Springs Blvd. Fremont, CA 94539-7498, USA Add us to your address book Is this email not displaying correctly? View it in your browser. unsubscribe from this list | change your subscription email address