Wednesday, August 23, 2017

Hey Rudy, what you need to know about back-to-school video trends

Know this song?

Here's what everyone's watching on YouTube.

YouTube Deja:View

Do you know which Disney princesses went to court with judge Todrick Hall? Or can you identify the music video that earned the title of most viewed of all time? Let's play Deja:View and see if you're right!

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Ads That...Go Back to School

Ads That...Go Back to School

Get ready to sharpen the pencils and pack the lunch boxes, school is back in session! Brands that celebrate back to school like The Gap, Walmart and Staples, are making it a little easier to get back on the bus. YouTube watch time for back-to-school content has more than tripled in the past two years. In fact, a consumer survey revealed that 68% of viewers are open to receiving advice from brands about back-to-school topics, and 81% of parents said they are likely to take action after seeing ads that address their particular back-to-school needs. Read the full article for more insights.

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Creators for Change: All India Bakchod

 
All India Bakchod

Creator Spotlight

2,499,989 subscribers

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All India Bakchod (AIB) was created by Rohan Joshi, Tanmay Bhat, Gursimran Khamba and Ashish Shakya. As part of YouTube's Creators for Change initiative, the comedians use humor to discuss political and societal topics taking place in India. They are devoted to shedding a light on the harassment, misogyny and hatred that women face online, and starting a conversation about how to make the digital environment safer for women.

 

One last thing: Live reaction videos

 
 One last thing: Live reaction videos

YouTube has always been used for capturing and sharing special moments and unfiltered human reactions. The Fine Bros, for instance, launched a hugely popular Elders React series to show older folks experiencing new things live on camera. One man recently filmed his 97-year-old grandfather riding in his Tesla for the first time, and the reaction video generated nearly one million views in as little as one week.

933,180 views

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