Get ready to sharpen the pencils and pack the lunch boxes, school is back in session! Brands that celebrate back to school like The Gap, Walmart and Staples, are making it a little easier to get back on the bus. YouTube watch time for back-to-school content has more than tripled in the past two years. In fact, a consumer survey revealed that 68% of viewers are open to receiving advice from brands about back-to-school topics, and 81% of parents said they are likely to take action after seeing ads that address their particular back-to-school needs. Read the full article for more insights.
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