Wednesday, April 11, 2018

Hey Rudy, the results are in! Check out who made the Ads Leaderboard

New YouTube star Will Smith tries online dating, to the delight of his 1.6 million subscribers
 

YouTube Ads Leaderboard: The Best of March

 
YouTube Ads Leaderboard: The Best of March

Tech titans dominated March's top ads, from Google's gender equality searches to Samsung's call for creativity and Apple's short film that showcases the magic of music. GEICO brings back McGruff the Crime Dog, the star of 1980's PSAs from the National Crime Prevention Council, to poke fun at people speaking to their pets in baby talk. For more animated fun, don't miss first-time winner Xyzal Allergy 24HR by Sanofi, which charmed viewers with its dapper, piano-playing owl.

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Here's what everyone's watching on YouTube this week.

 

View in 2: Food Culture on YouTube

View in 2: Food Culture on YouTube

For a long time, food culture had a predictable look and feel: traditional, streamlined and—let's be honest—a little stuffy. But the times they are a-changin', and all over YouTube we see creators trading chef hats and aprons for jeans and t-shirts, and swapping white tablecloth formality for the relaxed comfort of a backyard barbecue. Watch this episode to see what the food revolution means for your brand.

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One last thing: Do you know the most tweeted-about celebrity?

 
One last thing: Do you know the most tweeted-about celebrity?

When Psy released Gangnam Style, K-pop was considered a novelty to American audiences. But today, that's no longer the case. South Korean boy band BTS was the most tweeted-about celebrity in 2017, with more likes and retweets than Justin Bieber and Donald Trump combined. Get to know more about the band with YouTube's new docu-series BTS: Burn The Stage, which follows them through the highs and lows of their sold-out world tour. BTS dedicates this intimate portrayal of their lives to their rapidly growing fan base around the world.

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