Hey Rudy, Childish Gambino has 56 star cameos in his new video

See why it has created such a heated discussion

Here's what everyone's watching on YouTube this week.   Childish Gambino's "Feels Like Summer" video includes dozens of pop culture favorites—but see why Kanye West and Michelle Obama are getting the most attention 14,354,092 views Watch Ariana Grande's performance at Aretha Franklin's funeral and you'll see why people can't stop talking about it 4,220,252 views   Bet you can't find a music video that's cuter than this! 2,045,861 views Domics shares back-to-school advice that will inspire you, no matter how old you are 4,431,718 views   Move over, Taylor Swift! BTS nabs the spot for biggest 24-hour YouTube video debut of all time 130,228,788 views YouTube Picks with Amy Emmerich Chief Content Officer, Refinery29 Cut's Parents Explain series is simple, yet emotional and informational. As a parent to two young kids, this is a video series I can watch with them and it starts a conversation. In today's society, all content creators have a responsibility to put art out into the world that helps shape minds and culture. This series attempts to do just that in a very light and entertaining way. One can also appreciate the casting and how many underrepresented stories are discussed in an empathetic way. WATCH AMY'S YOUTUBE PICK View in 2: The New Travel Guide Forget old travel books! Most of us turn to online video when it's time to plan a vacation. YouTube creators make travel information interactive by showcasing different spots around the world and suggesting travel tips like packing hacks. YouTube can also offer a mini-vacation of sorts. Even if you can't cross places off your bucket list right now, video allows you to live out your dreams virtually, no matter how exotic they may be. What does this mean for marketers? You don't have to work in the travel industry to take advantage of this trend. Encourage your audience to dream by creating content that transports them to extraordinary places. For example, Chanel takes viewers to 1920's Venice to showcase the inspiration behind their luxurious items, while Patagonia's documentary in northwestern Tasmania reminds us how important it is to protect our natural wonders. You can also create content that helps people improve their travel experiences—like this Hotels.com video that provides pet-friendly vacation tips. WATCH VIEW IN 2 FOR EVEN MORE IDEAS One last thing: BookTube-A-Thon Think reading is a solitary hobby? BookTubers are changing that by discussing great books in videos that have turned their channels into virtual book clubs. Once a year, BookTuber Ariel Bissett encourages the community to join together and celebrate its passion for reading during a week-long read-a-thon. BookTube-A-Thon includes reading seven books in a week and participating in daily challenges like reading a book with green on its cover. What does this mean for marketers? BookTube-A-Thon is a great example of how you can take two seemingly unrelated things—in this case, reading and digital media—and create something unique that your audience absolutely loves. And with over 200 million video views and an engagement rate that has soared 40% compared to this time last year, the BookTube community continues to grow. This trend also illustrates the power of promoting something positive, like picking up a book and learning something new. BookTube-A-Thon is a moment when a community comes together to celebrate the joy they have for the products they love. SEE THE EXCITEMENT IN ACTION Did someone forward this newsletter to you? Want to see it again next week? Subscribe to Re:View Let's keep things social.   © 2018 YouTube LLC 901 Cherry Ave, San Bruno, CA 94066   This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may unsubscribe or manage your preferences.