Friday, September 7, 2018

The Ultimate e-Commerce Content Playbook

It's no secret that content marketing can increase your conversion rate...
September 7 — Issue #2627
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The Ultimate e-Commerce Content Playbook
By Disha Dinesh (c) 2018
It's no secret that content marketing can increase your conversion rate. According to Kapost, content marketing can increase your conversion rate by almost 6 times.

Their data says that the average conversion rate of sites with content marketing is 2.9%, compared to the average conversion rate of sites without a content strategy, which is a paltry 0.5%. It is only natural to want to invest more time into content marketing after seeing these numbers.
What's more, people don't like traditional internet advertisements anymore, and to address this development, many businesses are turning to content marketing to advertise their products in a subtle, non-intrusive way.

How do I get started?

1. Do one thing and do it well - Your time and energy will be better spent if you focus on one form of content in the beginning. As Neil Patel says, "One type of content. One platform". If you don't know which form of content to start with, email marketing is a safe bet.
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