Two of Canada's luxury car brands are driving more qualified leads with an audience-first strategy. You can start by focusing on your most qualified leads, and use tools like audience lists and segmentation to understand which customers are further down the purchase funnel.
People are forging new relationships with technology and have new expectations for brand experiences. And with the advent of voice-activated technology those relationships are shifting—fast. See what consumers had to say and learn more about how and why people are using these devices.
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