"Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change." – Jill Whalen, SEO consultant, speaker, and writer
It's no secret that link building is one of the single most critical skills in the entire SEO discipline. Learning the process of successfully building fruitful links across the web is the culmination of a variety of abilities: Content mastery, networking, sales, digital marketing, psychology, and more. Even if this sounds like a challenge, link building is a must for generating increased traffic.
Because of the hardships associated with link building, many marketers opt to partake in what's know as black hat tactics.
Before we explore what some of the most prevalent black hat link building schemes are, let's take a moment to examine what black hat link building is in general.
Defining Black Hat Link Building
The term "black hat" refers to the dynamic of old western movies where the good guys wore white hats and the bad guys wore black. |
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