How Hefty Brands cracked the brief for six-second video ads: 1 successful campaign, 3 viewpoints

With digital platforms and linear television broadcasters leaning into six-second video ads, it seems the powerful, punchy format has reached critical mass in video advertising. In the past year at YouTube, we've learned a lot about how to build impactful six-second ads and brands have pushed the envelope with their own innovative approaches.

You can also view this email as a webpage. Just Published Featured from Video How Hefty Brands cracked the brief for six-second video ads: 1 successful campaign, 3 viewpoints With digital platforms and linear television broadcasters leaning into six-second video ads, it seems the powerful, punchy format has reached critical mass in video advertising. In the past year at YouTube, we've learned a lot about how to build impactful six-second ads and brands have pushed the envelope with their own innovative approaches. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Video content alerts, brought to you by Think with Google. If you don't want to receive an email for Video content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2018 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -