Today's 'try before you buy' mindset is reshaping how people shop

When was the last time you bought something without consulting a review? If you're like me, even simple purchases set off a research project worthy of an academic dissertation. And for bigger things, like my annual vacation, I'll look at so many reviews I'm surprised I don't break the internet. Why do we do this? Well, for one, we have more options than ever before. Increased choice is great, but it can also make decisions more difficult and time-consuming. To be sure we're making the right choice, we look to those who have used the product for answers and inspiration.

When was the last time you bought something without consulting a review? If you're like me, even simple purchases set off a research project worthy of an academic dissertation. And for bigger things, like my annual vacation, I'll look at so many reviews I'm surprised I don't break the internet. Why do we do this? Well, for one, we have more options than ever before. Increased choice is great, but it can also make decisions more difficult and time-consuming. To be sure we're making the right choice, we look to those who have used the product for answers and inspiration.

You can also view this email as a webpage. Just Published Featured from Retail Today's 'try before you buy' mindset is reshaping how people shop When was the last time you bought something without consulting a review? If you're like me, even simple purchases set off a research project worthy of an academic dissertation. And for bigger things, like my annual vacation, I'll look at so many reviews I'm surprised I don't break the internet. Why do we do this? Well, for one, we have more options than ever before. Increased choice is great, but it can also make decisions more difficult and time-consuming. To be sure we're making the right choice, we look to those who have used the product for answers and inspiration. Learn More Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Retail content alerts, brought to you by Think with Google. If you don't want to receive an email for Retail content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2018 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -