"I get a 100% email open rate,' said nobody ever. All the more reason to place Facebook ads targeting your own email list." – Mari Smith, Social Media Speaker, Consultant, and Facebook Marketing Expert With more the 2 billion monthly active users, Facebook is one of the most effective advertising channels on the web. Which is exactly why the social network raked in $9.16 billion in ad revenue in the second quarter of 2017.
Every day, businesses turn to Facebook to boost their awareness, downloads, sales, and other vital metrics.
For beginners, however, the company's advertising platform can seem a bit complicated and daunting.
It's time to demystify Facebook advertising for novice users and discuss the fundamentals of creating a campaign. |
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