| Today's consumers can get what they want, when they want. As a result, they're more curious, demanding, and impatient than ever before. As this shift expands across purchasing behaviors, we're seeing changes take flight in the travel industry too. Enabled by technology, travelers have greater expectations for assistance. When they need information or have a question, they're looking for assistive experiences that are useful, personal, and frictionless. | | | |
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