"Lots of companies don't succeed over time. What do they fundamentally do wrong? They usually miss the future. I try to focus on that: What is the future really going to be?"
– Larry Page, Co-Founder of Google and CEO of Alphabet, Inc. There is no company in the world more obsessed with innovation than Google.
This is evident in the myriad of changes coming to the lifeblood of their business, the illustrious SERPs.
Outside of major transitions like mobile-first indexing, the company is altering a variety of functions and features related to desktop and mobile search pages. In recent months, the search giant has announced or begun testing a variety of SERP alterations that seek to expand, enhance, and otherwise reshape search results.
Let's look at what's transpiring within Google's search engine results pages. |
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