Ever since the birth of Google in 1997, surfing the web has never been the same. Easily the world's most notable search engine, its name even earning a spot in the English Oxford dictionary to describe making a search on the internet, Google has also dictated the direction of SEO significantly. By introducing PageRank, Google could rank websites in a more meaningful and accurate way, making SEO an essential part of running an online business. Yet, more accurate ranking did come with a cost. Over the years, there have been plenty of bad practices, like keyword stuffing and disingenuous link exchanges which led to an abundance of poor content being generated online. Luckily, Google revamped their protocol and now penalizes businesses for engaging in cheap and easy SEO practices. As a result, search engine optimization has become somewhat of an art and it's getting better every day.
Whether you run a business, or are just enthusiastic about SEO, here are 4 ways that SEO has changed for the better that might inspire your future content. |
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