The industry needs a more complete picture of mobile ad viewability

Mobile advertising is booming—but the industry's approach to measuring viewability of mobile ads hasn't kept up. The Interactive Advertising Bureau (IAB) Tech Lab Coalition for Open Measurement says a single open-source solution is, well, the solution.

You can also view this email as a webpage. Just Published Featured from Mobile The Industry Needs a More Complete Picture of Mobile Ad Viewability Mobile advertising is booming—but the industry's approach to measuring viewability of mobile ads hasn't kept up. The Interactive Advertising Bureau (IAB) Tech Lab Coalition for Open Measurement says a single open-source solution is, well, the solution. Read more Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Mobile content alerts, brought to you by Think with Google. If you don't want to receive an email for Mobile content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2017 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -