It's some of YouTube's most popular content: videos that tell you everything you need to know about a particular product. These videos give consumers the full scoop on new phones, video games, movies or makeup, among many other hot items, before they buy. Mobile watchtime of product review videos from the past two years is equivalent to 50,000 years! (Google data, U.S., Jan–Jun 2015 vs Jan–Jun 2017). And this trend is only getting bigger: "everything you need to know" videos have doubled in mobile watchtime over the past two years (Google data, U.S., Jan–Jun 2015 vs Jan–Jun 2017).
What does this mean for brands?
YouTube creators can be powerful allies when you're launching a new product. If a credible creator likes it, his or her opinion will carry a lot of weight with fans. Check out tech creator Marques Brownlee's review of the OnePlus 6 phone. In just six minutes, you'll learn everything you need to know about it!
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