Thursday, May 17, 2018

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Doubleclick
Search Newsletter | May 2018
 
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Better ROI tomorrow requires better measurement today
Your ads can show across more devices and channels than ever before. Understanding how they perform helps you decide on the best ways to invest your marketing resources. Learn what top marketers agree are the three requirements for an effective measurement solution.
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Power your search ads with social insights
To better understand what customers want across channels, you need to combine data from social, search and display. That's why we've partnered with top social marketing platforms, like 4C Insights and Smartly.io, to bring your paid social data into DoubleClick Search.
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Scotiabank uses machine learning to drive mobile conversions
Scotiabank, a leading financial services provider, improved efficiency and boosted mobile credit card application transactions by more than 15% using Smart Bidding.
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Stay up-to-date on all the latest DoubleClick Search announcements
DoubleClick Search helps advertisers become more effective and efficient. Learn more about our latest features, including paid social tracking and reporting, updates to inventory plans and automated conversion tracking for more engines.
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