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The General Data Protection Regulation introduces significant new obligations for the ecosystem. To help you, we're providing a range of optional tools to gather user consent for desktop/mobile web and apps, and have updated suggested consent language cookiechoices.org.
Publishers will also get new controls for ad personalization, choosing ad technology providers, and a new DFP Reservation Line Item targeting option to manage ads that are served to users in the European Economic Area.
Learn more about our tools for AdSense, AdMob and DFP. | 
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At this year's Google I/O, we announced the new Google News: a single app and web experience that brings together several existing Google news products to delight users and publishers alike. With an engaging interface that uses artificial intelligence and machine learning to contextualize stories in real time, Google News provides a fast, personalized experience that enables users to follow their favorite sources and topics.
Explore what's new ›
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| | Google I/O 2018
AdWords and AdMob were prominently featured at this year's Google I/O. We shared new marketing, measurement, and yield management tools to help developers grow their audiences and build profitable, successful apps businesses.
Get the recap ›
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| | Case Study
VICE Media boosts revenue across 500+ websites with Exchange Bidding
Last month, we announced that Exchange Bidding will be available to all partners using DoubleClick. Learn how companies like VICE Media are already seeing greater revenue and better CPMs using Exchange Bidding across its global properties.
Read the full report › | 
| | NAB Show 2018 At the 2018 National Association of Broadcasters (NAB) Show, DoubleClick and seven other Google teams convened over four days to discuss and demonstrate "The Future of Entertainment." There, we announced the new Connected TV partnerships with programmers Major League Baseball and Cheddar. We also participated in an Advanced Television Systems Committee (ATSC 3.0) showcase to demonstrate our ability to insert addressable ads into linear TV broadcasts.
Learn more about addressable ads › | | Until next time,
Your friends at Google
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