Hey Rudy, the results are in! See why Purple is #1 on the Ads Leaderboard

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YouTube Ads Leaderboard: The Best of April   Last month, humor was the name of the game as the top ads embraced the spirit of April Fools' Day. You've got to see Purple's new twist on science experiments, SodaStream's side-splitting SodaSoak prank, and Lexus' tongue-in-cheek (and tongue-on-steering-wheel) look into the future. And be sure to check out the buzz that Fortnite's Battle Royale generated, with over 5,000 commenters weighing in–-more than double what the competition generated. 0 views View in 2: What April the Giraffe Tells Us About Pop Culture Last year, millions of Americans were glued to their screens, watching the YouTube livestream of a pregnant giraffe named April. What was all the fuss about? It wasn't just about the livestream. Instead, it was about the lively conversation everyone was having about the event as they waited on pins and needles for the birth. In this episode of View in 2, we explore the rapid shift in the way consumers are interacting with content today. What does this mean for brands? The April phenomenon is proof that YouTube is a two-way street. Viewers don't want a passive experience; they want to have a voice. The most successful brands on YouTube start a conversation with their audience.   Here's what everyone's watching on YouTube this week.   Watch YouTube sensation Simone Giertz explain the beauty of making useless stuff in her TED Talk 958,109 views   "I'm not your toy!" Netta Barzilai's sweet chicken noises clinch top spot for Israel at the Eurovision Song Contest 40,609,997 views Professional organization turns into motivation, as Clean with Me videos make viewers eager to declutter their own spaces 1,145,214 views   Graduation season is almost here, and you can count on SNL to make it feel anything but sentimental 1,579,401 views   One last thing: 2018 Creators for Change Ambassadors   This month, we announced the new class of YouTube Creators for Change Ambassadors. Chosen for their passion and dedication to creating social change, these YouTube creators come from over a dozen different countries and represent a combined audience of 20 million fans. YouTube will mentor and support these Ambassadors in creating social impact content that tackles themes like hate speech, xenophobia and extremism. What does this mean for brands? Young people believe that YouTube creators can forge a path to social change. By collaborating with these influential voices, brands can drive engagement with young viewers and help spread positive messages that have the power to change the world's view of social issues. Did someone forward this newsletter to you? Want to see it again next week? Subscribe to Re:View Let's keep things social.   © 2018 YouTube LLC 901 Cherry Ave, San Bruno, CA 94066   This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may unsubscribe or manage your preferences.