Did you know that there are tons of YouTube channels with over 250,000 subscribers dedicated to niche topics like quilting, sneakers and even 18th century cooking tutorials? Traditional media doesn't typically provide opportunities for obscure or unexpected genres to reach a mass audience. But in this episode, we explore how YouTube is doing things differently and bringing us niche videos every day.
What does this mean for brands?
Content about unusual topics can actually perform very well. Videos covering niche topics provide an ideal environment for viewers to come together around their passions. And all of that passion translates into an opportunity to reach your audience at the moment that they're deeply engaged. If you identify niche topics that align with your brand, consider building a custom affinity audience using relevant keywords, URLs or apps, or simply targeting your ads based on keywords or topics.
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