How data-driven marketing helps you act when the time is right
New research from Bain & Company in partnership with Google reveals how brands that show up with the right message in the right moment are the ones finding pathways to growth.
OMD wanted to know if automated bidding could generate more qualified leads than manual bidding for display and video ads. To find out, the agency and its longtime partner Nissan ran head-to-head tests between the two approaches using DoubleClick tools.
The enhanced native preview tool in DoubleClick has launched. This tool shows you examples of what a native ad looks like within a page's context. Advertisers using Bid Manager can now preview native display ads across desktop and mobile sites. Check out the Bid Manager help center to see what native preview can do for you.
Effective measurement is one of the most important challenges advertisers face. Why? Because better measurement drives growth. Find out from Senior Director of Product Management Babak Pahlavan how Google has worked with a variety of brand, agency, and industry partners to improve current measurement, while consistently looking out for the challenges ahead.
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