Did you know that many traditional Hollywood celebrities are now creating their own YouTube channels? They view the platform as an opportunity to have an unmediated connection with their fans. In this episode of View in 2, we explore what brands can learn from stars like Will Smith who are creating made-for-YouTube content.
What does this mean for brands?
Just as traditional stars look to popular YouTube creators to evolve how they connect with their audience, brands should too. Instead of simply uploading your TV spot, think about creating content specifically engineered for YouTube. A great starting point? Lean into YouTube trends (which we highlight in this newsletter!), like how-to videos or challenges.
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