On Oct. 18, Facebook began the roll out of the Explore feed. It caused a bit of panic at first because some people thought that posts by pages would not appear in the news feed (unless pages paid for ads, of course). A Slovakian journalist reported major drops in the organic reach of several media outlets. Since Slovakia was one of the six countries that the new Explore feed was tested in, this report caused even more panic: what if the organic reach will soon be completely dead for everyone, everywhere?
The reaction is understandable: Facebook has continuously decreased the reach of pages, pushing for more ads and arguing that this was a way for users to get more personal content into their News feed.
So why not kill it altogether and make sure that Facebook will become nothing else but an advertising platform for publishers? |
No comments:
Post a Comment