Bonjour Rudy, watch Jay-Z and Beyoncé turn the Louvre into their video set

Jay and Bey have blown away fans yet again

Here's what everyone's watching on YouTube this week.   Zach Galifinakis returns to "Between Two Ferns" to grill Jerry Seinfeld 2,819,187 views Jay-Z and Beyoncé got an all-access pass to the Louvre for their new music video, including a cameo from the Mona Lisa! 20,170,207 views   Think you can't live off the grid? Shorty Award-nominated Primitive Technology can teach you how to make serious survival tools using nothing but the wilderness 3,410,243 views YouTube's drag queen beauty content is more popular than ever, thanks to fashionistas like Raja and Raven–the unofficial fashion police for RuPaul's Drag Race 353,001 views   Lilly Singh's impression of her mom is so over-the-top that we can't stop laughing 2,072,715 views YouTube Ads Leaderboard: Cannes 2018 Some of the world's advertising giants are in the French Riviera this week for the 2018 Cannes Lions International Festival of Creativity. At Cannes, winning campaigns are chosen by a special jury. Here at YouTube, we've ranked the most popular ads since last year's festival. These YouTube ads represent a whopping 563.5 million minutes of watchtime and come from four different countries. Gaming ads were big winners: the Clash of Clans gang imagines ways to cross the ocean, Super Mario stars in a song and dance routine, and LEGO City gets overrun by slime. And there is plenty of star power in the top ten–-like Natalie Portman as MISS DIOR, while Gordon Ramsay, Cardi B, Anthony Hopkins, and Rebel Wilson fill in for Amazon's Alexa. Now THAT'S creative! Want to keep track of the action at Cannes? Take a virtual trip to the #GoogleBeach for our live streamed Lightning Talks and watch us dive into what matters next for creativity.   View in 2: The new gatekeepers of premium   Some of the most popular YouTube trends seemingly come out of nowhere. Who would've ever guessed that slime would be 2017's biggest DIY trend, with 17 billion views?! This trend inspired YouTube fans to upload all different types of slime-making tutorials, and even led to an Elmer's glue shortage! Slime is gooey proof that today's trends aren't dictated by traditional audience logic or genre considerations. In this episode of View in 2, we talk about how today viewers, and not networks, are the new gatekeepers of entertainment. 0 views   One last thing: Gen Zers turn to YouTube to connect with their parents   It's VidCon week! More than 30,000 fans (mostly Gen Zers ages 13-24) are in Anaheim to meet their favorite YouTube creators and connect with other passionate fans. Gen Zers place high value on in-person experiences, like VidCon, and turn to YouTube as a way to enhance feeling connected with others. In fact, 7 in 10 Gen Z teens (ages 13-17) say watching videos with others helps them feel more connected to that person (Google/Ipsos Connect, Generation Z Media & Values study, US, May 2018). What's more, Gen Zers watch YouTube to get closer to their parents, as 76% of Gen Zers agree that YouTube provides a window into their experiences. For example, we spoke to teens who shared how they enjoy watching old episodes of Friends or listening to the Red Hot Chili Peppers on YouTube with their parents for perspective into their parents' worlds. This helps teens create a connection that even the deepest generational divide can't spoil. The Fine Bros' REACT channel is one of many to capitalize on this insight. REACT films Gen Zers watching movies and music videos, and even tasting snacks, from their parents' generations to see how much they know and what they think of it all! 577,513 views Did someone forward this newsletter to you? Want to see it again next week? Subscribe to Re:View Let's keep things social.   © 2018 YouTube LLC 901 Cherry Ave, San Bruno, CA 94066   This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may unsubscribe or manage your preferences.