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Mobile apps have become an integral part of people's daily routines, with 91% of smartphone owners using apps daily. But when we dug into who is using mobile apps and how they use them, we uncovered surprising insights.
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Last year alone, over 50 percent of gaming apps used a hybrid monetization strategy, which combines in-app purchases and ads. Now with Firebase Predictions, developers can make smarter decisions, like showing ads to certain types of players. See the results of our beta and learn how you can implement Predictions today.
See the results
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| | Advertisers are turning to Programmatic Guaranteed with Audience Lists to drive performance efforts
Scotiabank recently partnered with six of Canada's largest publishers to reduce the cost-per-acquisition of premium credit card sign ups by 46%.
Learn how they did it
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| | Join us at Google Marketing Live
Be among the first to see the latest consumer insights and marketing innovations across Google's Ads, Analytics and Platform solutions. Register for the live stream now and tune in on Tuesday, July 10 at 9 a.m. PT /12 p.m. ET.
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