| | Digital Audio Ads come to DoubleClick | | Audio ads are now available to all DoubleClick Bid Manager customers. An immersive and accessible medium, audio offers exciting new terrain for brands to reach an engaged audience. Access ad inventory from Google Play Music, Spotify, SoundCloud, and TuneIn — with Pandora coming soon. | | | Learn more | | | | | |
| | Putting the 'view' in view-through conversions | | Four years ago, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) created a standard definition of ad viewability. Now, Google's Senior Director of Product Management Babak Pahlavan weighs in on the importance of adhering to viewability measurement standards for both brand and performance advertising. | | | Read more | | | | | |
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