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The latest Canadian data, insights, and inspiration from Think with Google

View our web version if this email isn't displaying well. Monthly Newsletter Your monthly roundup of the latest Canadian data, insights, and inspiration for marketers.

IAB MIXX GOOGLE CANADA KEYNOTE Machine learning for non-engineers   Watch us break down how machine learning really works with examples of ways the technology is being used in translations, health sciences, media delivery, and targeting. We'll finish with an outline of how it can be applied to your advertising through targeting, bidding, creative, and attribution.   Watch the keynote.

MULTICULTURAL MARKETING Marketing to Canada's multicultural consumers?   Canada is one of the most diverse places in the world: one in five Canadians are born outside of the country. New research from MediaCom Canada reveals multicultural consumers: 1) tend to spend more than the average Canadian consumer across a number of purchase categories, 2) report spending 42% more time on mobile each week when indexed against the average Canadian consumer.   Read the research.

Video YouTube Canada creators: Women to watch   Canadian women watch more than 200 videos on YouTube per month. Let's meet the women creating the content they love. Get a glimpse into the lives of seven of Canada's female YouTube personalities.   See who's under the spotlight.

Holiday Planning How to help holiday shoppers in a hurry   Mobile-first consumers are more curious, more demanding, and more impatient than ever. In fact, 67% of smartphone users now agree that when conducting a search they look for the most relevant information regardless of the company providing it.   Read more.

Apps Machine learning is changing the game for app marketers   Savvy app marketers and developers are using machine learning to disrupt, redefine, and challenge the way we think about marketing. In fact, 85% of executives believe AI will allow their companies to obtain or sustain a competitive advantage.   See how the technology is evolving.

Data & Measurement How to make everyone on your team a data-savvy marketer   Data scientist or not, everyone in your organization should know how to analyze and interpret marketing data to stay competitive in our mobile-first world. Training your entire team to be data analysis pros can amplify your analytics purview and help you better reach consumers.   Read the report.

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