Hey Rudy, are lip syncing cops 2018’s funniest viral challenge?

America's first responders spent the summer duking it out in a lip sync battle

Here's what everyone's watching on YouTube this week.   "Yes! It's the first day of school!" Said by no kid, ever 1,437,000 views "He was a great fire who burned bright." Hear the emotional tribute Meghan McCain wrote for her father 1,564,977 views   Fan favorite foodie Rosanna Pansino left the kitchen long enough to answer the web's most searched questions about her 1,153,772 views A White House press briefing is anything but boring when the team at Bad Lip Reading takes over 3,376,424 views   Famous composer and conductor Leonard Bernstein would have turned 100 last weekend—see how this creative Google Doodle honors his work views Ads That...Inspire Kids with STEAM Curated by Nadine Katkhouda, Senior Brand Manager LIFEWTR At LIFEWTR we aim to make everyday life a little more inspired through art. Kids are particularly creative, but unfortunately their outlet for creativity dwindles by the time they get to second grade, in part because schools face funding cuts that impact the arts. LIFEWTR decided to launch the #BringArtBackToSchool campaign to shed light on the importance of arts education and sponsor multiple arts initiatives in partnership with Scholastic. In addition to fostering creativity, arts education has proven to be linked to higher academic achievement and to promote human values like empathy, acceptance and tolerance. We aren't the only brand taking action to inspire kids to reach their full potential. Many brands have also used their platforms to build awareness for STEAM learning (science, tech, engineering, arts and math), which is increasingly important to kids' long-term success. WATCH NADINE'S FAVORITE ADS THAT INSPIRE KIDS WITH STEAM Watch This Show: Physics Girl There are so many binge-worthy favorites on YouTube, so we created Watch This Show to feature the ones we love most. In the spirit of back to school season, today we're introducing you to a show that's both educational and entertaining—Physics Girl. If your favorite question is "Why?" then you'll love this show. Forget boring science classes! Forget homework and tests! Physics Girl makes science fun, thanks to her adorable personality, creative experiments and unique interviews. Host Dianna Cowern's enthusiasm for science is contagious, and in this three-part series, she sits down with one of YouTube's most popular musicians, Kurt Hugo Schneider, to solve some fascinating riddles. If you're like us, you'll be shouting answers at the screen. WATCH PHYSICS GIRL One Last Thing: Lip Syncing Law Enforcement The Shiggy dance to Drake's In My Feelings may have been this summer's viral sensation, but there's another unexpected challenge that viewers love. America's first responders have been duking it out in a lip sync battle. Some of these videos set the bar really high for their competitors, while others will have you marveling at their dance moves. What does this mean for marketers? The lip sync challenge is a unique way to shift people's current opinions about the police by relating to the people they protect on a more human level. According to a Gallup poll, younger Americans' (18-34) confidence in the police has fallen below 50%. By uploading these videos, first responders can reach young Americans where they spend their time—YouTube. How can your brand activate on this insight? Is there another challenge or Internet trend that you could tap into in order to connect with your audience on a more human level? WATCH THESE FIRST RESPONDERS IN ACTION Did someone forward this newsletter to you? Want to see it again next week? Subscribe to Re:View Let's keep things social.   © 2018 YouTube LLC 901 Cherry Ave, San Bruno, CA 94066   This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, you may unsubscribe or manage your preferences.