Getting more from your inventory with Ad Manager, Exchange Bidding, and ads.txt

Stay connected with the latest news on how Google is helping publishers innovate and succeed.

View our web version if this email isn't displaying well. Stay connected with the latest news on how Google is helping publishers innovate and succeed. Expand and unify your advertising demand with Google Ad Manager Last month, we announced Google Ad Manager: a complete platform to grow your digital ad revenue and protect your brand wherever your audience is engaging and however advertisers are looking to work with you. Find out how to earn more from your inventory by managing all your advertising partners with Ad Manager. Learn more The SpaceStation and Media24.com increase eCPMs by up to 100% through Exchange Bidding The SpaceStation, the sales house for Media24, is the largest publisher in South Africa. In order to find greater profitability and revenue, The SpaceStation adopted Exchange Bidding — making its inventory available for sale programmatically on multiple exchanges at the same time. See the results New ads.txt-only inventory control in Display & Video 360 Last November, as websites started putting up their ads.txt files, we began blocking unauthorized inventory from Google's advertising systems. But what about inventory from sites that have not yet published an ads.txt file? To help prevent buying in those situations, we've launched a new ads.txt-only inventory control in Display & Video 360 (formerly known as DoubleClick Bid Manager). Read the announcement Mobile app ads drive impact Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps. New research from Ipsos conducted in Great Britain shows that, when done right, advertising through mobile apps is successful both at reaching decision makers and at driving action. See the insights Publisher content now available on Think with Google Building a sustainable revenue stream from your app, website, or content requires a well-planned strategy. Visit the new Think with Google monetization hub to get inspiration and insights for growing your business. Check it out Until next time, Your friends at Google Received this email from a friend? Subscribe now. © 2018 Google LLC. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to rkremer111.djfunky1@blogger.com because you have indicated that you are willing to receive occasional communications or newsletters from Google Publisher Connection. If you do not wish to receive such emails in the future, unsubscribe or update your preferences.