Major sporting events, like the Super Bowl or World Cup, offer brands the opportunity to reach a massive audience. Before, during, and after these games, sports fans head to YouTube to experience the culture surrounding the event—like football team makeup tutorials, sports challenges, trick shots and game night party tips. Over the past year, viewers spent 50% more time watching funny sports videos and 60% more time watching sports interview videos. In this episode, we explore how brands can expand their advertising strategies beyond the live game and use YouTube to gain more exposure.
What does this mean for brands?
When it comes to big sporting events, set up keywords (name of the event or team names) and use Affinity Audiences to make sure that the right people see your ads. Or, you can create Custom Affinity Audiences to make your targeting even more precise. Either way, don't limit your campaign to game day. Fans visit YouTube to watch sports content long before the game starts and come back to watch more after it ends.
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