Wednesday, August 22, 2018

Hey Rudy, Elon Musk might create a low-cost Tesla!

 

Here's what everyone's watching on YouTube this week.

 
Watch The New York Times' touching tribute to Aretha Franklin and see why the Queen of Soul will never be dethroned
Watch The New York Times' touching tribute to Aretha Franklin and see why the Queen of Soul will never be dethroned

281,944 views

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View in 2: Your Sports Game Plan

View in 2: Your Sports Game Plan

Major sporting events, like the Super Bowl or World Cup, offer brands the opportunity to reach a massive audience. Before, during, and after these games, sports fans head to YouTube to experience the culture surrounding the event—like football team makeup tutorials, sports challenges, trick shots and game night party tips. Over the past year, viewers spent 50% more time watching funny sports videos and 60% more time watching sports interview videos. In this episode, we explore how brands can expand their advertising strategies beyond the live game and use YouTube to gain more exposure.

What does this mean for brands?
When it comes to big sporting events, set up keywords (name of the event or team names) and use Affinity Audiences to make sure that the right people see your ads. Or, you can create Custom Affinity Audiences to make your targeting even more precise. Either way, don't limit your campaign to game day. Fans visit YouTube to watch sports content long before the game starts and come back to watch more after it ends.


WATCH VIEW IN 2

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Watch This Show: Storybooth

Watch This Show: Storybooth

Watch This Show is where we introduce you to the shows we're addicted to so that you can get hooked on them too. Today, we're featuring Storybooth.

This show collects real stories from kids in their own words and turns them into colorful animations. Storybooth was created to show viewers how everyone can feel more connected by sharing their stories. After Storybooth uploaded this episode about a girl who was forced to move across the country, the response was huge. The episode racked up 2.4 million views in just 48 hours, and viewers began sharing their own stories about the heartbreak they experienced when they moved away from their hometowns.


WATCH STORYBOOTH

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