As every business owner knows, conversions are the foundation on which a business lives and dies.
Unfortunately for most brands, only around 22 percent are satisfied with their conversion rates, according to Econsultancy's 2016 Conversion Rate Optimization Report. Considering all that goes into improving conversions rates, it is certainly an uphill battle. Everything from SEO to the checkout process must be considered and optimized; this can be a long and challenging process.
One of the greatest hurdles, however, comes down to the very items that a store carries. What is sold? For how much? Is there buzz around these products? How many others carry the same merchandise and how much are they selling for?
To understand how to gain a leg up over your rivals, you need to understand what the competition is doing; this is how you will make appropriate decisions for your business. |
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