Thursday, September 28, 2017

Rudy, see our September insights from Think with Google Canada

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September Newsletter
The latest Canadian data, insights, and inspiration for marketers.
Think with Canada's creatives: A Q&A with Cossette's Peter Ignazi and Lisa Hart
Think with Canada's creatives: A Q&A with Cossette's Peter Ignazi and Lisa Hart
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How YouTube captures the eyes (and ears) of Canadian music fans

Video

How YouTube captures the eyes (and ears) of Canadian music fans
 
YouTube is Canada's #1 destination for music: 88% of the online population watches music videos at least once per month. New Ipsos research reveals why Canadian music fans turn to YouTube—and what it means for marketers.
 
See the numbers
 
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In Canada, local publishing shifts to digital

Trends

In Canada, local publishing shifts to digital
 
Canadians have relied on print journalism to get their local news for decades. As audiences shift to digital, we spoke to Jeff Elgie, CEO of Village Media, about what the future of local journalism looks like and how advertisers can adapt.
 
Read the Q&A
 
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Research, reach, and revenue: How 3 Canadian startups grew with digital

Search

Research, reach, and revenue: How 3 Canadian startups grew with digital
 
Canada's booming startup scene is on the rise. One thing the successful Canadian startups SkipTheDishes, Universe, and MaxSold have in common is their innovative use of digital marketing during three major growth stages.
 
Learn more
 
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How to make every mobile moment a brand-builder

Mobile

How to make every mobile moment a brand-builder
 
Did you know that 53% of mobile site visits are abandoned if pages take longer than three seconds to load? We specifically analyzed how people value mobile experiences with brands and, ultimately, how that translates into building brand equity.
 
Look out for these three things
 
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Measuring for growth: How leading marketers are shifting strategy with three key trends

Data & Measurement

Measuring for growth: How leading marketers are shifting strategy with three key trends
 
Measurement priorities are shifting. Today, driving growth is less about reach and more about identifying and developing the most valuable marketing touch points and relationships. How are leading marketers acting on these new priorities?
 
Read about key trends
 
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