How mobile brand experiences help (or hurt) business results

To better understand how people's brand experiences can build or damage brand equity, Google partnered with research firm Purchased on a study of more than 2,000 smartphone owners. The result was over 17,000 brand experiences that shed light on how people interact with brands today, and why mobile is critical.

You can also view this email as a webpage. Just Published Featured from Mobile How mobile brand experiences help (or hurt) business results To better understand how people's brand experiences can build or damage brand equity, Google partnered with research firm Purchased on a study of more than 2,000 smartphone owners. The result was over 17,000 brand experiences that shed light on how people interact with brands today, and why mobile is critical. Read more Follow Think with Google Join the conversation about insights from Think with Google. Received this e-mail from a friend? Subscribe here How are we doing? Give feedback This email was sent to rkremer111.djfunky1@blogger.com because you signed up for Mobile content alerts, brought to you by Think with Google. If you don't want to receive an email for Mobile content in the future, you may update your subscription preferences or unsubscribe from all content alerts. © 2017 Google Inc. All Rights Reserved. Google and the Google logo are trademarks of Google Inc. www.google.com 1600 Amphitheatre Parkway, Mountain View, CA 94043. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -