"The success of a page should be measured by one criteria: Does the visitor do what you want them to do?" – Aaron Wall, founder of SEObook.com
Google processes more than 3.5 billion searches daily. That breaks down to 40,000 searches per second or 1.2 trillion queries per year. What might be more astonishing than these figures is that capturing a fraction of this traffic with various search marketing practices is incredibly challenging; with this many searches taking place every day, you'd think there would be enough to go around.
The key to effectively driving users to your business' webpage lies in deploying effective SEO and SEM techniques that will help your business outrank competitors on Google and other search engines.
While most are still under the impression that SEM encompasses SEO, over the past several years, the term has evolved, now strictly revolving around boosting visibility in the SERPs via paid advertising techniques. |
No comments:
Post a Comment