Capture the consumer attention that you want on your video ads

Media & Creative Newsletter | June 2017

DoubleClick

You can view this e-mail as a webpage. Media & Creative Newsletter | September 2017 The State of Video Ad Viewability in 2017 In 2017, YouTube ad viewability continues to lead the industry — increasing to 95%, from 93% globally in 2016. Explore new viewability insights from our latest research into the current state of video ad viewability and discover how viewability rates compare across devices and around the world. READ THE REPORT Recommended We thought you would like these new articles. Bringing video ads into view   We recently announced new updates to our Active View measurement technology to help advertisers ensure their ads are seen. Learn how two new Active View bid optimization strategies and advanced Active View metrics reveal deep insights into creative performance and help you reach better viewability rates.   Read the blog post   Avon efficiently increases engagement with native ads   As consumer preferences around the world changed, Avon needed to grow online alongside consumer demands. Learn how they achieved a 434% increase in their click-thru rate and reached their desired audience through native ads.   Read the report   Scout24 Media boosts performance with 1st-party data   Scout24 Media used precise 1st party data and DoubleClick for Publishers to increase their conversions by 2.5x. Learn how they increased click-through rates and inspired more successful customer journeys.   Watch the video case study   #InspiredByData GROWING REACH WITH YOUR LATEST VIDEO Original videos heavily influence consumers. Be #InspiredByData to find a captive audience for your brand on YouTube. Follow DoubleClick Join the conversation about insights from DoubleClick. Received this e-mail from a friend? Subscribe here Looking for more insights? Visit DoubleClick.com © 2017 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043. This email was sent to rkremer111.djfunky1@blogger.com because you indicated that you are willing to receive occasional communications or newsletters from DoubleClick Media and Creative. If you do not wish to receive such emails in the future, unsubscribe or update your preferences. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -