"Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time."
- Bruce Springsteen, American singer-songwriter Keyword research is typically done as a means of identifying the verbiage a certain audience is using to track down various products, services, content and other offerings.
Many have considered keyword research to be a dying practice ever since Google's Hummingbird came to town.
While this algorithm certainly did change how people look at keywords and phrases, many remain unaware of the various ways in which keyword research can be a wise teacher that provides deep insights into your audience. |
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