"Don't be afraid to get creative and experiment with your marketing."
- Mike Volpe, CMO of Cybereason
Certain companies make social media marketing look easy.
Looking at brands like Taco Bell, that have a knack for crushing the social game, some marketers might be dismissive of the intense creativity and skill that goes behind such a movement. Attaining social sovereignty is a heck of a lot harder than it looks.
It takes more than sending out frequent tweets and broadcasting Live from Facebook here and there. To truly grab an audience and get them to love your campaign as much as you think they will, it requires a strong presence, sharp wit, and personality to spare.
Your campaign, however, needs to be more than flavorful; it needs to be original and engaging.
If you manage to achieve this, then you just might end up going viral; the dream of all marketers.
One of the staples of a viral campaign is gobs of creativity. |
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