Our cars have never just been a way to get from point A to point B, they've also served as our hobbies, trophies and even our own portable confession booths. And now, this intimate interior has opened the door to a new kind of video content—from Carpool Karaoke to taxicab confessions, viewers are responding to candid videos filmed inside of cars. In this week's View in 2, we explore what makes this content so special and what it means for brands.
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