Thursday, September 14, 2017

Hey Rudy, firsthand footage after Hurricane Irma

He sang what?

YouTube Ads Leaderboard: Bumper Ads

YouTube Ads Leaderboard: Bumper Ads

This month's special edition of the Ads Leaderboard includes 20 brands that decided to kick things up a notch, and in just 6 seconds! Watch as Optus Mobile teams up with Usain Bolt, Hefty shows us how to get down and dirty at an office party and Nike kicks off its new Air VaporMax shoes in style, among other fun bumper ads.

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Here are the videos and online trends everyone's watching on YouTube.

 
YouTube Deja:View

A lot's been happening on YouTube, are you keeping up? Do you know which wacky beauty trend is taking over YouTube? How about which celebrity was brought to tears talking about Hurricane Harvey on the Ellen Show? Let's play Deja:View and see if you're right!

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View in 2: Auto confessions

 
View in 2: Auto confessions

Our cars have never just been a way to get from point A to point B, they've also served as our hobbies, trophies and even our own portable confession booths. And now, this intimate interior has opened the door to a new kind of video content—from Carpool Karaoke to taxicab confessions, viewers are responding to candid videos filmed inside of cars. In this week's View in 2, we explore what makes this content so special and what it means for brands.

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One last thing: DNA testing

 
One last thing: DNA testing

Authenticity is a huge factor for advertising success. So when 23andMe decided to team up with Destin from Smarter Every Day, the brand took a bold step and gave him an all-access pass to its facilities and employees. As a result, Destin shared his research with his 5+ million subscribers, breaking down the genotyping process in an honest, objective and even enthusiastic way.

468,786 views

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