"Make a customer, not a sale." - Katherine Barchetti, former retail mogul and owner of K. Barchetti Shops
In the world of business, the art of selling is the only art that matters. And yet it's by far the hardest skill to master. The challenge in this practice lies in the obvious simplicity; everyone needs customers to succeed. That simplicity is greatly misleading, however, as this is anything but easy.
We see this all across the world of business; there's a huge predominance of ineffective sales efforts. For example, 44 percent of salespeople fail to follow up with prospects after a single contact.
That's not how a brand gains a loyal following.
Fortunately, business owners don't have to rely solely on apathetic sales reps, or even their own infallible minds. Technology is here to help. |
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