Tuesday, September 19, 2017

Duracell: 1 YouTube campaign success story, 3 viewpoints

How Duracell created one of the top YouTube bumper ads: 1 campaign success story, 3 viewpoints
Brands are increasingly using short-form stories to deliver impact for their video marketing, but what goes into building one of the top YouTube bumper ads? We sat down with the team behind one of the winners—Duracell's "Slamtone"—to dig into the video advertising strategy behind their success.
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