"If you don’t know the user intent behind the keywords you’re optimizing for then you’re doing it wrong. Also, if you're optimizing for keywords vs. the needs of users then you're doing it wrong."
- Jordan Kasteler, SEO director at Hennessey Consulting You know what SEO is and are fully aware of its effectiveness.
Unfortunately, there is a great chance that a large portion of what you know about SEO is wrong or outdated.
It's not your fault. SEO can shift as fast as U.S. President Donald Trump's cabinet; this has made the discipline one of the most misunderstood marketing practices. It is often touted as a form of digital alchemy; some mystical keyword-driven force that helps brands top the SERPs.
This perception, however, has led many small business owners to disavow SEO and devalue its place in a well-conceived marketing strategy. |
No comments:
Post a Comment