Before social media, it was hard for fans to interact with influencers. Today, fans can connect directly with their favorite creators through live videos and comment sections. With over 100 million views this year (YouTube Internal Data, Global, January - July 2018), the "followers decide" trend takes this unique interaction one step further.
How? Creators use polls to let their fans make decisions for them. Some creators ask for help on small decisions—like which new food to sample or makeup trend to try. Others ask for input on bigger things, like their new hair color, a blind date and even tattoos! Creators then capture the experience on video so followers can see the impact.
SEE THIS TREND IN ACTION
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