Three letters are sweeping the world's resume skill section by storm: SEO, short for search engine optimization. From young and hungry Web designers, to social media strategists, to bloggers, and even administrative assistants, yes, nearly everyone in the digital world-and beyond-is now tacking SEO onto their skill arsenal. But can anybody and everybody actually deliver on this precious prowess? Not likely. Put simply, SEO is the act of maximizing your website's potential to rank at the top of the listings by search engines, such as Google, Bing and Yahoo. These are organic search engines, which deliver organic search results-results that appear because of their relevance to the user's search terms. And if you care about the success of your brand's digital marketing strategy, then you need to care about SEO.
In 2016 alone, Google reportedly changed its search algorithm 11 times. With the current algorithm, analysts are reporting that Google uses more than 200 factors to determine its search rankings. This means that if your brand wants to stay at the top of the pack when it comes to organic search rankings, you have got to stay up-to-date with Google's algorithms, so that you can shift your SEO tactics accordingly. |
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