Let me be blunt: the secret sauce of pushing your small business upward in SERPs is being realistic. Yes, you can get in the top 10 results, but only for the right keywords.
This doesn't mean you have to make compromises. On the contrary. Being realistic is what brings you results. And when I say results I mean leads, clients and, yes, cold, hard cash. Let me exemplify what being realistic means. Four months ago, someone read one of the articles I publish here. She decided to hire my agency to help in boosting her content and SEO.
The client was the owner of a small business in a small town. For confidentiality purposes, let's say she was selling wedding dresses.
Do you know what the first keyword she wanted to rank for was? Yes, that's right, wedding dresses. She had done her research and found there are a lot of people searching for this. |
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