After the most recent Google algorithm update, it's no wonder most SEO specialists are puzzled. So are most of the copywriters.
Where do we go from here?
Do we have any chance to get our new website to rank? How can we fight big brands or competitors who have been in the industry for years?
All these (and many more) are questions I heard from my agency's clients after I told them we needed to re-evaluate our content strategy.
So yes, I can understand the panic even though it's not in my nature. I'm a digital marketer by trade, so planning is in my nature.
I went back to the drawing board and came up with individual plans for my agency's clients. While they are each personalized for their respective industries, they do have some things in common. |
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